Privacy Policies: The Nuts and Bolts
Privacy Policies: LAW
Privacy Policies: YOUR CUSTOMERS
- Only 7.6% of respondents say that they either don't bother to read privacy policies, don't care about them, or put in false information.
What does "don't like" mean? Consider that less than 50% of at-home net users think privacy policies are easy to understand.
Privacy Policies: BENEFITS
- Overall, 29% say that they look to see if a site is secure (SSL, or a https URL) before providing information. If you pay for SSL, show your customers you take their privacy seriously by TELLING them you use SSL to protect their information and at what point they'll be referred to your secure pages.
My expectation is that the SSL issue would strongly influence anyone who sticks around long enough to try to register for a newsletter or make an order. That 29% who checks to see if a site is secure would probably leave if they felt the site's owner is asking for too much information without showing concern for a client's privacy.
Pay attention to the facts. This isn't rocket science, folks. It's the Golden Rule: do unto others as you would like others to do unto you.
- Online businesses should not ask for identifying information unless the input form is hosted on a secure site.
- Any shopping cart that requires you to register outside of a secure page is poorly written.
- If you have a non-SSL form on your site, don't ask for too many details.
Go ahead and ask customer service related questions. However, unsecured, potentially identifying demographic information should be optional and unrelated to questions that the cautious client would relate to identity theft: no income level and no specific physical address.
Your customer's respect and trust is much more important than knowing their phone number ASAP.